Too often, people assume Enrollment Management is just a fancy name for admissions, or that it’s just recruitment on steroids, or that it’s a sign of never-ending administrative bloat. With regard to the first and last observations, well, let’s save those for another post. But with regard to recruitment, it’s among the first, and perhaps […]
If your university enrolls a lot of undergraduates, April can be the cruelest month. Typically, May 1 is the deadline most institutions use as their candidate’s reply date, when students offered admission must let the college know if they plan to accept the offer to enroll or not. The percentage of students who accept your […]
I once knew an Enrollment VP who was dedicated to his data: He could tell you the inquiry-to-applicant conversion rates by geo-market. He knew how SAT and GPAs varied by gender. His financial aid expenditures? Three, maybe four years off the top of his head. Having recall like this is impressive, and given the choice […]
In case you’re not watching March Madness, Drake is the darling of the NCAA basketball tournament this year, with good reason. It’s a great story; everyone loves a plot like this. They just beat a higher-seeded team from the SEC by ten points in their first-round game. It goes to show how hard it is […]
In January, 2017, in the middle of a rare snowstorm in Memphis, I presented to the students and parents at three private high schools. Part of my talk focused on the paradox of complexity in college admission: Everyone says we hate it, but the institutions that introduce more of it tend to be rewarded with […]
I was talking with a colleague about the search for an academic dean, and about participating in the interview process with candidates. I confided that–while I found it helpful to see if the candidates seemed collegial, and to tease out what their relationship with EM at their current institution was like–I really had no sense […]
As many as a dozen or so colleges and universities have returned to requiring the SAT or ACT for admission to the first-year class, after almost the entire country went to a test-optional admissions approach in response to COVID, when testing opportunities dropped dramatically. Should you? That depends. First, you probably know that imitation as […]
You know you’ve heard the death knell for sometime: Colleges are closing at an alarming rate, and it’s only going to get worse. But are they? And will it? To the second part, I recall the words of Mark Twain, who once said, “I was gratified to be able to answer promptly. I said I […]
Look at this quick view of Fall, 2022 discount rates (x-axis) and average net revenue (y-axis). The approximately 1,000 bubbles, each representing a single institution, are colored by Carnegie type (a roll up into large categories), and are sized by draw rate. Some quick definitions: I noticed that Georgetown University in DC and Georgetown College […]
Enrollment is boring. Yes, this profession I’ve chosen is boring, and it’s likely my family would tell you it suits me just fine. It’s also complicated. Ditto. But you have to pay attention to it, and you have to be bored by it. You have to do so, engaging more than Elevator Guy. You have […]
Enrollment VP 