A Different Type of Tuition Reset Discussion

We’ve heard a lot about college affordability, and the topic frequently generates discussion about tuition cuts or tuition resets. This discussion is often focused exclusively on private colleges, not without good reason: Using 2023 data (the most recent available in IPEDS) we can see what sticker price actually means for new students (hint: not much.) […]

The World is Changing, and so is Your Competition

If you work at a private college, you already know things in hyper-competitive market for students are. But have you wondered why? Here is a chart I did for a client private institution, showing where their admitted, non-enrolling first-year applicants enrolled. The orange part of the bar shows public institutions, and the blue bar shows […]

What Can Data Tell You About Strategy?

You’ve almost certainly heard people who say that their job is mostly “putting out fires all day.” Unless you’re a firefighter (the kind that puts out literal fires), a police officer, or an Emergency Room Physician, it’s not optimal to always be focusing on the “tyranny of the urgent.” But knowing it’s becoming the way […]

Is this the future of the VP EM role?

I mentioned to someone the other day that I was continuing to see a lot of VP EM jobs coming into my email. The tone and the timbre of these emails is changing: It’s still an “exciting time” to join College X, and the president and trustees are still “fully committed” to the enrollment function […]

The 108-foot wave

Perhaps you’ve seen the story of what might be the largest wave ever surfed (the news media are calling it the largest wave ever, but of course that’s not true.) It got me thinking about all the waves we’re dealing with in higher education: Shrinking enrollments, structural budget deficits at even some of the highly-resourced […]